Thread Launch Showcase: 15 Minute Parenting

Claire Bord has acquired World English Language rights to a 15-Minute Parenting series by clinical psychotherapist, TEDx speaker and parenting expert Joanna Fortune. The three books were acquired from agent Marianne Gunn O’Connor.

Created with busy parents in mind, Joanna Fortune has devised a unique childcare method structured around 15-minute parenting games. Most importantly, they have been structured to be easily incorporated into daily routines. From new-borns to the age of 7 and 8-12-year olds, her techniques are underpinned by research, neuroscience and therapeutic theories. Another book in the series will cover the teenage years.

Bord said: ‘Joanna’s approach to parenting is so refreshing and relatable. As a working mother of three, I found Joanna’s simple and straightforward method of 15-Minutes play absolutely brilliant. They are easy to incorporate into my routine. Joanna’s explanations of the different stages of a child’s development, rooted in years of research, are incredibly insightful.

One of the phrases that leapt out at me when I first read Joanna’s work was “Good enough is good enough.” As parents, we can often be really tough on ourselves in trying to be ‘perfect.’ Joanna’s approach shows us a different, meaningful and happier way. I don’t think we’ve ever needed it more given these unprecedented times we are currently living in.’

comments from the author

Fortune said: ‘I am really excited to join the Bookouture family as they launch this new non-fiction imprint. I was already aware of Bookouture’s publications in the fiction arena and really admired their digital marketing presence and creativity in bringing titles to the market. I was thrilled to have the opportunity to work with Claire Bord and the team in launching my 15-Minute Parenting series in the UK and Internationally. Working with the team has been such a delight and I am honoured that my books are part of the new imprint’s launch.’

O’Connor commented: ‘I’m thrilled to be working with Claire Bord. I loved her vision for the 15-Minute Parenting series. From the moment she read it, I knew she was the right editor for Joanna. Both Joanna and I are very excited to embark on this adventure with Claire and Bookouture’s new non-fiction imprint.’

The Language of Play Series