Claire Bord said:

‘Using a combination of neuroscientific research and practical brain-based strategies, Gabija gets to the root cause of how and why we form certain behaviours. She explores why we often repeat past mistakes and shares the simple but transformative steps that will deliver lasting change. Most of us want to change something about ourselves and I’m really excited to be publishing a book that I know will have universal global appeal.’

Kate commented:

‘This brilliant, practical, warm and insightful book will help anyone change unwanted habits in their lives and form new, helpful patterns of behaviour. I’ve long admired the leading role Claire Bord and Bookouture have played in the transformation of the ebook market and can’t wait to see what they’ll do with their new list, Thread.’

Gabija shared:

‘I am very excited to publish my book Why The F*cK Can’t I Change? with Thread. I would love this book to reach many people who are longing for a fun, practical and insightful read to help them get unstuck in their pursuits of being their best selves. And I feel that Bookouture with its strong digital marketing presence and creative approach to publishing will make it happen.’

Why the F*ck Can’t I Change? will be published in January 2021 in ebook, audio and paperback.