Bookouture is launching new non-fiction imprint Thread. This will bring together leading experts and voices across a range of topics including self-development, personal finance, parenting, ]nutrition and fitness, popular psychology and inspirational memoir.

Headed up by Publisher Claire Bord, Thread will launch its first five titles in May 2020.

Bord said: ‘I joined Bookouture when it was a small start-up with a team of three. I feel very proud to have played a part in building Bookouture into one of the leading digital publishers in the UK with major global reach. With our model of small publisher flexibility and smart effective marketing and publicity, combined with the rapidly growing appetite for a broad range of non-fiction in digital formats, it makes sense for us to expand our remit to non-fiction.

In launching Thread, my mission is to discover the transformative, thought-provoking and inspiring ideas and voices that will speak to people across the world looking for a healthier way to live, parent better, succeed at work, or discover and learn from the life experiences of others.’

New acquisitions

15-minute parenting

Launch titles will include the first two books in a 15-Minute Parenting series. Clinical psychotherapist, TEDx speaker and parenting expert Joanna Fortune has created this series for busy parents. Her unique childcare method is structured around 15-minute games that follow techniques underpinned by research, neuroscience and therapeutic theories. Most importantly, these techniques have been created to easily be incorporated into daily routines. The series moves from newborns to the age of 7 and 8-12-year olds. A third book will cover the teenage years. Bord acquired World English Language rights in three books from agent Marianne Gunn O’Connor.

the sensitivity code and 100 ways to be kind

Sunday Times bestselling author Theresa Cheung also joins Thread with The Sensitivity Code. Cheung’s meticulous research blends scientific studies, her own experience and real stories. Additionally, her vital resource debunks the myth of what it means to be sensitive in a time when celebrating the strength in showing compassion, empathy and kindness has never been more necessary. The second book, 100 Ways to be Kind, will be released later this year. A third book is scheduled for release in 2021. Bord acquired World All Language rights in three books from Jane Graham Maw at the Graham Maw Christie Agency.

Take my hand

Another launch title for the list is joint memoir Take My Hand by Kerry Fisher and Pat Sowa. The friends share everything they’ve learnt from surviving the darkest of times when their teenage sons were both diagnosed with life-threatening illnesses. In this profoundly moving book, Fisher and Sowa take readers on a very personal exploration of the universal experiences of grief. It is a lifeline to those overwhelmed by heartbreak. The book will be serialised in Femail on publication. World English Language rights were acquired from Clare Wallace at the Darley Anderson Literary, TV and Film Agency.

Cooking for your genes

Expert nutrigenomic practitioner Debbi Nathan and chef Helen Nathan guide readers through the four key lifestyle genetics. Combining cutting-edge science and stress-free, delicious recipes, their book explores the science of how food ‘talks’ to our genes. It looks at the interaction between biology and our genes, and how we can eat our way to better health. Bord acquired World English Language rights from Araminta Whitley at The Soho Agency.

Managing Director Designate Jenny Geras commented:

‘In the light of the unfolding coronavirus crisis, it has never been more important for us as a leading digital publisher to get books to readers quickly, particularly in ebook and audio formats. The launch of Thread will enable us to reach a new audience where we already know there is a strong appetite across a range of non-fiction topics. I’m really excited to see us expanding our remit into non-fiction, and I can’t wait for us to publish this brilliant launch list.’

Thread is open for submissions which can be sent via the website or directly to